From check-in to return, track assets with confidence.
Let’s make equipment
management easy, together.
Join the no-obligation TagTrax beta testing program to influence its design, refine how it works, and ensure it delivers practical solutions that make daily operations simpler, smarter, and stress-free.
What is TagTrax?
High-cost tracking tools weren’t built for small operators — so we built one that is. TagTrax makes it easy and affordable to track rafts, kayaks, bikes, ski gear, and other rental gear at scale, without the price tag of enterprise systems built for fleets and heavy equipment.
Why we built TagTrax
Tracking assets shouldn’t be complicated-or expensive.
Who we are
We’re the team at Lazy Day Raft Rentals, a full-service ‘lazy river’ rafting business in Calgary, Alberta.
We’re fans of all things technology, and through optimizing processes and automated systems, we’ve grown from 60 to 200 rafts in five years. We focus on delivering exceptional customer service, and are proud be multi-year recipients of TripAdvisor’s Traveller’s Choice Award, awarded to the top 10% of operators worldwide.
Our challenge
We built TagTrax to address our biggest challenge: reliably checking guests in and out with accurate raft data.
Since our trips are self-guided, it is critical to know — with absolute certainty — that every raft launched is returned safely at day’s end. If even a single raft number is recorded incorrectly, we’re forced to call guests to confirm they’ve returned safely — a process that wastes time and erodes trust.
Our solution
By integrating with our reservation system, TagTrax eliminates the need for manual equipment tracking methods.
With just a simple tap of a phone, TagTrax automatically logs guest arrivals and departures, while also recording raft assignments and returns in real time. This ensures that all equipment is accounted for and that guest activity is accurately tracked throughout the day. The result is a faster, more organized experience for both staff and guests—one that’s secure, efficient, and built for scalability.
Core Design Priorities
We built TagTrax based on the premise that it would complement our restech system by filling gaps in functionality and reporting. While the restech system would continue to be our booking engine, our operations teams would instead use the TagTrax app for its extended functionality and information.
The following criteria guided our development process:
Restech Integration
The ‘one source of truth’ remained our restech system; therefore, TagTrax had to integrate with the major restech systems in the market.
Smart
Tagging
As our proof-of-concept, Phase 1 required only inexpensive NFC tags and smartphones for check-in/check-out — with no special equipment required.
Real-Time
Tracking
We needed to be able to see live status updates for each booking and asset as the day progressed.
Repair
Tracking
We needed real-time alerts whenever assets were removed or returned for repairs, along with the ability to track the duration and reasons for downtime.
Data
Insights
We created a suite of reports that deliver fresh insights into daily operations and spotlight efficiency gaps.
One System, Not Ten
To keep staff focused on guests — not juggling apps — the solution needed to seamlessly integrate with waiver software, shuttle management, loyalty programs, and other key systems.
Roadmap
| Phase | Phase 1 – NFC tags | Phase 2 – RFID | Phase 3 – GPS |
| Status | Beta testing now | In development | Future release |
| Technology | Tap-based | Sensor-based | Satellite |
| Capabilities | One-tap check in/out | Automated raft movement | Real-time location tracking |
| Required Equipment | NFC tags, smartphones and/or handheld scanners | RFID tags, sensors and/or handheld scanners | GPS trackers |
To address this, we built TagTrax to automate as much of this process as possible. We envision our roadmap in three phases:
Phase 1: NFC (‘tap’) technology: now live and available for partner testing
Phase 2: RFID: improves on Phase 1 by providing automated check in/out information. Even if a boat is not tapped in or out via NFC, RFID will automatically capture rafts passing near a sensor at launch and again at the end point. We will know exactly which rafts were launched, which rafts remain unused on our trailers, and which rafts have been returned at the end point.
Phase 3: GPS – the ultimate solution, which builds on Phase 3 by allowing visibility of our rafts in between the launch and end points, the ultimate in guest safety and loss prevention.
Where we are now
We have now wrapped up our TagTrax soft launch, managing xxx bookings and raft assignments, and are now looking for a handful of early testers to play around with TagTrax and share what you think.
There’s no cost to become an early tester, and we will provide everything you need: we’ll get you set up with the TagTrax app, and will provide a handful of NFC tags
| Pre-TagTrax: The Chaos | Post-TagTrax: The Clarity |
| Some guests missed at check-in | One tap links rafts to bookings |
| Raft numbers mismatched or missing | One tap links rafts to bookings |
| Guests and raft numbers not marked as returned | One tap confirms guest/raft return |
| End-of-day scramble calling customers | |
Why we Built TagTrax
Our Pain Points
Our business model is simple: We operate a self-guided raft rental service designed for effortlessadventure. Guests book a time, show up at the launch point to find a raft already inflated and waiting, and then set off on a 15 km (7-mile) gentle river journey. After about three hours, they drift into the city center, where our crew is waiting at the river’s edge to welcome them ashore and handle the equipment.
On paper, our data needs were equally simple — track two things:
- Did the guests arrive for their booking?
- Did they complete their float and return their raft?
But with 200+ boats and 1,000+ guests on peak days, small process gaps became big headaches. Common failures included:
- Guests not properly “checked in” to our reservation system
- Raft numbers recorded inaccurately at launch
- Guests not marked as returned at the end of their float
The result? At closing time, our system often showed guests still out on the water. Without reliable raft records, the only way to confirm their safety was to call dozens of customers — wasting time, creating stress, and eroding trust.
What TagTrax Resolves
Return procedures: One tap confirms guest return and raft check-in — no uncertainty.
Launch procedures: One tap links each raft to its booking — no missed check-ins.
So, after months of design and iteration, we came up with TagTrax — an asset tracking system designed to save time, cut costs, and reduce stress.
How TagTrax works:
- Integrates reservation technology, waivers, and rental inventory in one app
- Uses NFC (‘tap’) technology to assign equipment to the associated booking.
- Scalable & Affordable: Works right out of the box, no IT team required.
Tap. Track.
Report. Relax.
TagTrax Dashboards
See TagTrax in action: here are a few examples of the screens that turn raw data into real insights.
Tracking assets
shouldn’t be difficult.
Every business relies on assets — whether it’s outdoor rental equipment, event gear, or essential tools that keep daily operations running. Yet too often, these items are misplaced, poorly tracked, or underutilized.
Running a business with dozens — or hundreds —
of moving parts is stressful. Most tracking systems
are built for enterprise giants, leaving small and
mid-sized operators stuck with clunky spreadsheets, expensive software, and manual processes.
We’ve been there —
and we knew there had to be a better way.
Use Cases
No two tourism businesses are alike, but all face the same challenge: how to keep track of the equipment, tools, and assets that make work possible.
TagTrax adapts to your environment, with use cases across multiple sectors:
Outdoor gear
Outdoor gear
Outdoor gear
Camping
Why we built TagTrax
Over the past year, we’ve built an app called TagTrax, aimed at solving one of our biggest challenges: reliably checking guests in and out with accurate raft data. Since our trips are self-guided, we have no visibility once they’re on the river. This makes it critical to know — with absolute certainty — that every raft launched is returned safely at day’s end. If even a single raft number is recorded incorrectly, we’re forced to call guests to confirm they’ve returned safely — a process that wastes time and erodes trust.
